Can a Showroom for Windows Be Sexy? Jeremiah Brent Says ‘Yes’
Leave it to this ELLE DECOR A-Lister to make a door showroom feel sexy.
BY STACIA DATSKOVSKA
It’s not often that “architectural products” and “sexy” appear in the same sentence. Sure, you might spy glazing, walls, and roofing systems in a home improvement store or showroom, but rarely do these items garner star treatment. Not so with Pinkys Iron Doors—a Los Angeles–based door and window company run by Armenian-American brothers Dion and Arin Der. For a new, 4,600-square-foot sales gallery inside its Vernon, California, production facility, the pair tapped ELLE DECOR A-List designer Jeremiah Brent to reimagine what a windows and doors showroom could be.
Brent’s collab with Pinkys was a natural one. In fact, the Queer Eye star and founder of the eponymous Jeremiah Brent Design has been a longtime patron of the company in his projects. “Pinkys has been a pivotal and routine source for Jeremiah Brent Design for years. They’ve been such a partner in design challenges throughout different projects, from coast to coast, always providing creative and thoughtful solutions,” Brent, who is a particular fan of the brand’s Air Collection, tells ELLE DECOR.
In his design, Brent sought to make the space feel like a lived-in home, while playing with the tension of its industrial warehouse setting. “The idea was to allow clients to be able to envision how the Pinkys products could feel in their own space,” he shares. “We designed a layout that encourages both exploration and discovery through a rich color palette that seamlessly blends vintage charm with contemporary flair.”
The showroom exudes precisely the “California cool” vibe that’s become Brent’s hallmark. In fact, you’d be forgiven for assuming you walked right into one of Brent’s residential projects. Pinkys products—like contemporary Palladian windows and elegant doors in black steel—make up the enclosure. “We’ve created portals and vestibules with Pinkys that help create moments of rest and new paths of circulation within a home,” Brent says.
Brent has elevated it all with chic vignettes powered by curvaceous sofas in jewel-toned hues, marble cocktail tables, sculptural lighting, and—drumroll please—a 1964 Mercedes Benz 230SL ‘Pagoda.' Why this design choice? The Pinkys family loves car culture, with Dion Der collecting and racing his own cars. Per the Ders, race cars serve as a constant inspiration for Pinkys: The brand approaches developing their doors and windows with similar devotion to quality, technology, and performance.
This exciting new opening is made even more timely by coinciding with the launch of Pinkys's newest product line, the California Collection, which features iron doors in unprecedented colors (think pink, sand, mint, and sage) that honor the Golden State’s captivating landscapes.
Brent already has a favorite hue: “Palm Desert Sand is such a sophisticated shade of white,” he says. “It reads very contemporary yet classic—Jeremiah Brent Design with a Syrie Maugham nod.”